Meet TONY SWAIM


Tony's passion for real estate began early, assisting his family with property projects and managing homes while putting himself through college. He graduated from Oklahoma State University in 2001, studying Psychology, Computer Science, and Pre-Med before entering the business world. Over the next 15 years, he grew a small home healthcare company into a multi-location, multi-service agency with 80 employees and over $2 million in annual revenue. This experience sharpened his skills in business strategy, negotiation, and client advocacy—foundational qualities in his real estate career.

Today, Tony specializes in a wide range of residential transactions, with a particular focus on helping homeowners whose listings have expired or been withdrawn from the market. Through extensive research, he developed the Analysis Initiated Marketing (AIM) strategy to diagnose why some homes sell while others don’t. He also pioneered the Perceived Value Slope (PVS) concept to quantify the market impact of extended days on market, along with the FaMM status—providing a data-driven approach to pricing and positioning homes effectively.

From the start of his real estate career, Tony was drawn to the profession’s ethical foundation, particularly the fiduciary duties outlined in the National Association of Realtors’ Code of Ethics. He believes real estate is a consultative profession, not a sales pitch, and prioritizes client education and informed decision-making over high-pressure tactics.

With a background that combines real estate, business acumen, psychology, and technology, Tony delivers a uniquely analytical and strategic approach to home buying and selling. Whether guiding first-time buyers or assisting sellers with complex transactions, he ensures his clients navigate the process confidently, with optimal results.

Reach Out & Connect With Us!

214-302-5475

tony.swaim@exprealty.com

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